This volume of Oxford’s Very Short Introduction series explores the variety of business enterprise in the United States and analyzes its presence in the country's economy, its evolution over time, and its meaning in society. It introduces readers to innovative business leaders (including John D. Rockefeller, Lydia Pinkham, and Edwin Land), leading firms (the Mellon Bank, National Cash Register, and Xerox), and fictional characterizations about business people in folk tales and novels. It pursues its three central themes - the evolution, scale, and culture of American business - in a chronological framework stretching from the American Revolution to today. In the process, it traces the history of American industries, including in whaling, textiles, steel, automobiles, chemicals, venture capital, and biotech.
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