Honest to Greatness: How Today's Greatest Leaders Use Brutal Honesty to Achieve Massive Success

 Peter Kozodoy

 Do you ever get sick and tired of all the BS out there in the world?
   Well, here’s some good news: If you want to build an industry-dominating business in today’s hyper-transparent world, then honesty is the #1 business strategy you’ll need—and this book will prove it to you.
   See, here’s the thing: Consumers today are smarter than ever, with more information at their fingertips than they know what to do with. And with near-perfect information, we’ve begun to make dramatically different choices about what we buy, flattening leaders and organizations who have historically relied on deceit to achieve success.
   In today’s world, we see right through these tricks, roll our eyes at corporate scandals, and distrust…well, everyone. And in that environment, only the honest will survive.
   In Honest to Greatness, serial Inc. 5000 entrepreneur Peter Kozodoy shows how today’s greatest business leaders use honesty—not as a touchy-feely core value, but as a business strategy that produces game-changing, industry-dominating success.
   Through case studies and interviews with leaders at Bridgewater Associates, Sprint, Quicken Loans, Domino’s Pizza, The Ritz-Carlton, and more, Kozodoy shows how anyone in the workplace can use strategic honesty to:
   • Rapidly explode your sales by deliberately telling people the
   “whole” truth
   • Attract and inspire the best talent in any industry (who only really
   crave one thing)
   • Create an unbeatable culture of innovation that easily dominates
   your competitors
   • Earn your team’s respect and loyalty by using a simple but brutally
   honest technique
   • Unlock deep personal fulfillment by getting honest about your own
   self-limiting head trash
   Filled with powerful lessons for current and future leaders, this timely book shows you how to use honesty at both the organizational and individual level to achieve true greatness in business and in life.