Columbia Alumni Association (CAA) Brand Guide
The CAA’s branding confirms our position within the University while providing a clear visual identity and brand voice that alumni and other members of the Columbia community can recognize across programs, groups, and services. Our branding reinforces a sense of belonging and welcomes and reassures our community when they participate in all activities, events, and groups.
The CAA’s mission: To cultivate a global community of Columbia alums, students, faculty, and staff to explore interests, exchange ideas, and take actions that enrich one another, the University, and the world.
The CAA’s vision statement: Where every Columbian can build, belong, and go beyond.
The CAA’s purpose statement: Deepening connections, volunteerism, giving, and inclusivity for every Columbian, everywhere.
How to Use Guidelines
Visit the topics below for detailed advice on using CAA logos, photographs, and images, and suggestions for writing in the CAA’s voice.