Global Club and SIG Logos
Logos for the Global Clubs and Shared Interest Groups maintain the master brand’s emphasis on the alumni connection to the University (through the use of the crown) and the CAA’s commitment to community and belonging (by emphasizing alumni as a community and not an entity).
They follow the treatment of the CAA’s sub-brands with Columbia Alumni appearing as an eyebrow over the name of the program, event, group, or affiliate.
There are versions optimized for most use cases.
Logos
Horizontal, the primary logo for print, email, and web use:
Stacked (primary), for use in small spaces and when a centered approach is desirable (e.g. on signage, print invitations, etc.):
Social Media:
Colors
Permissible logo types and backgrounds use three colors from the CAA color palette.
Sizing/Spacing Requirements
Horizontal versions
- Print: 0.2 inches x-height
- Digital: 15px x-height
Stacked versions
- Print: 0.5 inches x-height
- Digital: 35px x-height
Don'ts
To ensure that the CAA brand is represented clearly and consistently, do not:
