Typography and Colors

Typography and Colors

The Columbia Alumni Association (CAA) color palette has been chosen to align with University colors and to meet digital accessibility requirements. Deviations from the CAA’s color palette must be approved.

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CAA Logo Usage
Global Club and SIG Logos
Photography/Imagery
Voice and Tone
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CAA Colors

Light Blue rectangle: HEX #6CACE4, PMS 284
HEX #6CACE4/PMS 284
Medium blue rectangle: HEX #006EC7, PMS 285
HEX #006EC7/PMS 285
Dark blue rectangle: HEX #022169, PMS 280
HEX #022169/PMS 280
Gray rectangle: HEX #404758
HEX #404758

University Colors

HEX #000d74
Primary Web Color: HEX #000d74
PMS 284C
Secondary Blue: PMS 284C

RGB: 108, 172, 228 CMYK: 59, 17, 0, 0

PMS 285C
Secondary Blue: PMS 285C

RGB: 0, 114, 206 CMYK: 90, 48, 0, 0

PMS 286C
Secondary Blue: PMS 286C

RGB: 0, 51, 160
CMYK: 100, 75, 0, 0

PMS 280C
Secondary Blue: PMS 280C

RGB: 2, 33, 105
CMYK: 100, 85, 5, 22

Fonts

Proxima Nova, Garamond Pro, and Trajan Pro are the fonts permissible in CAA communications.

Proxima Nova

Alphabet and numbers in Proxima Nova font
Alphabet and numbers in Proxima Nova light font
Alphabet and numbers Proxima Nova semi bold font
Alphabet and numbers Proxima Nova bold font

Garamond Pro

Alphabet and numbers in Garamond Pro font
Alphabet and numbers in Garamond Pro font

Trajan Pro

Alphabet and numbers in Trajan Pro
Alphabet and numbers in Trajan Pro Bold

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