CAA Logo Usage
The Columbia Alumni Association master brand emphasizes our connection to the University (through the use of the crown) and commitment to community and belonging (by emphasizing alumni as a community and not an entity). There are versions optimized for most use cases.
Master Brand Logos
Horizontal, the primary logo for print, email, and web use:
Stacked (primary), for use in small spaces and when a centered approach is desirable (e.g. on signage, print invitations, etc.):
Stacked (secondary), for use only in the smallest spaces and when the allowed print area is narrow, such as 3” on select premium items and giveaways:
Social Media:
Sub-brand variations
Logos for CAA sub-brands are available in horizontal and stacked formats. Columbia Alumni appears as an eyebrow over the name of the program, event, group, or affiliate.
Examples, featuring Columbia Alumni Leaders Experience:
Horizontal, the primary logo for print, email, and web use:
Stacked (primary), for use in small spaces and when a centered approach is desirable (e.g. on signage, print invitations, etc.):
Colors
Permissible logo types and backgrounds use three colors from the CAA color palette.
Sizing/Spacing Requirements
Horizontal versions:
- Print: 0.2 inches x-height
- Digital: 15px x-height
Stacked versions
- Print: 0.5 inches x-height
- Digital: 35px x-height
Don'ts
To ensure that the CAA brand is represented clearly and consistently, do not:
